Risky business: how to persuade clients to be bold

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Risky business: how to persuade clients to be bold

Worried clients can be the death knell for bold ideas, and persuading them to be brave is the only way to avoid tepid creative work. So how should creative agencies help brands get over their fear of taking risks?
The post Risky business: how to persuade clients to be bold appeared first on Creative Review.

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