How Hornbach’s playful take on DIY made tools cool again

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How Hornbach’s playful take on DIY made tools cool again

German store Hornbach has established itself as the cathedral of DIY, with years of tongue-in-cheek advertising that’s appealed to home improvers’ sense of humour. We delve into why it works so well, and what it can teach advertisers about the current mania for purpose
The post How Hornbach’s playful take on DIY made tools cool again appeared first on Creative Review.

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