Cas Holman’s play experiences have inspired a whole generation of children to build their own worlds out of simple blocks and shapes – just don’t call her a toy designer…
Category: Play

The creators of Bad North on where gaming is going
The duo behind hit strategy game Bad North discuss what it takes for independent games studios to stand out, and how our definition and understanding of play is evolving The…

From Serial to singing shrimp: Mailchimp on playfulness
With its surreal ads and cheerful branding, Mailchimp has shown that B2B marketing doesn’t have to be dull and boring. We talk to head of brand Mark DiCristina about how…

Can play make you a better creative?
The act of playing is one of the hallmarks of childhood, but could it also be the secret to success and happiness in our working lives? CR investigates The post…