From Serial to singing shrimp: Mailchimp on playfulness

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From Serial to singing shrimp: Mailchimp on playfulness

With its surreal ads and cheerful branding, Mailchimp has shown that B2B marketing doesn’t have to be dull and boring. We talk to head of brand Mark DiCristina about how its playful approach helped Mailchimp become a $4 billion business
The post From Serial to singing shrimp: Mailchimp on playfulness appeared first on Creative Review.

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