Another whopper on a bus… but this time, it’s from Burger King

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Another whopper on a bus… but this time, it’s from Burger King

BBH London is behind the messaging, which appeared on the side of a London bus today. Photography shows it sailing past the Palace of Westminster, where politicians are undoubtedly preparing for the outcome of the upcoming General Election.

It’s a bold move for Burger King. The brand’s decision to join the political discussion could have easily gone awry, but it’s a clever piece of work – knowing yet playful, and pleasantly uncomplicated. It’s also notable for offering a hint of where Burger King’s loyalties might lie when it comes to the Brexit debate – an arena most companies have avoided stepping into.
bartleboglehegarty.comThe post Another whopper on a bus… but this time, it’s from Burger King appeared first on Creative Review.

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