In his predictions for the new decade, D&AD CEO Patrick Burgoyne called for an end to bland branding, and a return of “ornament, flourish and humanity”. And right on cue,…
Year: 2020
How brands can up their game in the world of esports
Esports have rapidly evolved into a billion dollar industry, but it’s still often deemed the “wild west” for brands. We speak to experts from Copa90 and 72andSunny Amsterdam about why…
James Bond has a rare bad day in Heineken’s blockbuster new ad
Miles Jay directed the Daniel Craig versus James Bond spot, which follows the actor as he takes a break from the tux. It starts out promisingly enough – set in…
How toys are changing with the times
We explore the trends and issues that are shaping toy and game design – and what these tell us about the times we live in The post How toys are…