Esports have rapidly evolved into a billion dollar industry, but it’s still often deemed the “wild west” for brands. We speak to experts from Copa90 and 72andSunny Amsterdam about why…
Month: January 2020
James Bond has a rare bad day in Heineken’s blockbuster new ad
Miles Jay directed the Daniel Craig versus James Bond spot, which follows the actor as he takes a break from the tux. It starts out promisingly enough – set in…
How toys are changing with the times
We explore the trends and issues that are shaping toy and game design – and what these tell us about the times we live in The post How toys are…
First Direct shifts its focus to financial wellness
When First Direct arrived on the market in 1989, it was a breath of fresh air. It had a simple and compelling proposition – ‘banking without branches’ – and a…