Professionally speaking, I grew up in the shadow of the greats in The Copy Book – people trained in the tradition of classic long copy advertising. It’s a tradition with…
Month: October 2018
Building a voice interface for Headspace
Founded by former Buddhist monk Andy Puddicombe and ex ad man Rich Pierson, Headspace now has almost 30 million users. The brand’s app delivers short mindfulness exercises voiced by Puddicombe…
New Shiseido ad is an inclusive Halloween-themed love story
The new film is directed by Show Yanagisawa, who also helmed High School Girl? and sees a similar attention to detail in its craft, which mixes elegant live action shots…
The Design Principles Featuring Pum Lefebure — White Space
And that’s white space summed up by Pum Lefebure. But wait, who is she, what does she do, and what did she say? Let’s start with who she is (and…