Nonfiction Book Review: Obsessed: Building a Brand People Love from Day One by Emily Heyward. Portfolio, $27 (224p) ISBN 978-0-593084-31-1

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Nonfiction Book Review: Obsessed: Building a Brand People Love from Day One by Emily Heyward. Portfolio, $27 (224p) ISBN 978-0-593084-31-1

Entrepreneurs who consider “develop a brand” an easily accomplished checklist item should think again, advises branding consultant Heyward in her …

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