Wieden+Kennedy Portland created the campaign, which is made using only archive footage. It cleverly combines disparate moments from different times in history, in an attempt to emphasise the many ways…
Category: Sport
Why women’s football needs a fresh approach
Women’s football offers a wealth of opportunities for brands, say Matthew Bennett and Julia Denby-Jones of creative agency Zak. Just don’t approach it like the men’s game The post Why…
How Covid-19 has changed the future of esports
As physical sports across the globe were grounded by the pandemic, esports continued to thrive, and captured the attention of traditional sports fans along the way. This provides unique opportunities…
Iceland’s national football team gets a new identity
Iceland isn’t exactly renowned for its footballing prowess, but the country’s national men’s team has achieved some major milestones in the past few years, qualifying for the Euros for the…