With a wave of brands sidestepping corporate cliché in favour of warm and friendly identities, are we finally beginning to see a shift in healthcare branding? We take a look…
Category: Health
Creating a “compassionate” identity for cancer support app Natia
While healthcare and mindfulness apps are aplenty, Natia operates at the intersection of the two, with the aim of offering holistic support specifically for cancer patients. The app was founded…
Designing for wellness apps
In a sea of wellness apps claiming to improve your mind, body and soul, CR investigates trends in branding and design to discover what’s helping people feel good The post…
Latest NHS recruitment ad emphasises the role of nurses in society
As with the previous ads in the NHS recruitment campaign, this latest ad features real nurses working in real hospitals, and was shot over a three-day period by director Billy…