This Girl Can has returned with a new spot, Me Again, which focuses on the “unfiltered reality of women being active”. From periods and cramps to juggling childcare – not…
Year: 2020
Apple tugs at our heartstrings in new Shot on iPhone ad
Apple has been taking a more emotive approach to its advertising of late; its recent Christmas ad was widely praised for showing the human side of our dependence on technology,…
What does it take to design a toy shop?
The days of wandering down the aisles of Toys “R” Us are long gone, replaced by a new breed of shop that’s catering to kids’ digital dependence and need for…
What’s next for ASMR
The use of ASMR (sound effects that create a deeply immersive experience) by brands and marketers rocketed last year. But is it just a fad or can the trend develop…