NatWest has launched a new digital banking service, Bó, which aims to help people spend less and save more. We explore how the brand was created – and what its…
Year: 2020
DK strips it back to the bare minimum for its new visual identity
The brand overhaul was done by Angus Hyland and his team at the Pentagram London office, and according to the design studio is an attempt to reconnect with existing readers,…
A career in fonts
It’s January, and time for clear out. For our design correspondent Daniel Benneworth-Gray this means tackling the reams and reams of fonts that are clogging up his computer. Surprisingly, the…
The Economist’s latest campaign reacts to trying times
As far as classic ads go, it’s tough to beat David Abbott’s 1988 poster campaign that effectively launched The Economist brand as we know it today in just nine words:…