As the ad points out, Guinness has played a pretty central role in St Patrick’s Day celebrations throughout the black stuff’s 260-year history. Here the brand is suggesting that it…
Day: 16 March 2020
The CR podcast episode 32: The best and worst of Coralie Bickford-Smith
Coralie Bickford-Smith has had something of a double career. On the one hand she is a book cover designer with Penguin. She has been at the publisher for 17 years,…
Ace & Tate embraces responsible retail with store made of actual rubbish
Ace & Tate is known for its imaginative approach to the retail experience: its slickly designed stores are a far cry from your average high street optician, while it’s been…
The slogan strikes back
Brands including KFC and Nike are firmly embracing bygone advertising slogans within very modern advertising. We explore why these long-used straplines can be so satisfying, and why more brands aren’t…