To mark the start of the 2020s, we’ve asked a selection of our regular writers and columnists to offer up some predictions of what lies ahead for the creative industries.…
Month: January 2020
New army recruitment campaign focuses on confidence
As in previous versions of the campaign – including last year’s controversial Snowflake ads – the latest recruitment drive is aimed squarely at Gen-Z. It draws on stats that report…
VW waves goodbye to the Beetle with a sentimental new ad
The spot, titled The Last Mile, is created by ad agency Johannes Leonardo and set to a version of Let It Be by The Beatles sung by a children’s choir.…
Why I’m always happy to see great work from other agencies
Striking an optimistic note at the start of the new decade, Laurent Simon, chief creative officer at ad agency VMLY&R explains why, in a deeply competitive industry, he loves to…