The Smell Like Your Own Man, Man ads are everything fans of Old Spice’s advertising can expect, featuring Isaiah Mustafa riding a dolphin, balancing on a log, and playing an…
Day: 23 January 2020

SK-II’s approach to beauty is anything but boring
James Corden isn’t the most obvious choice as brand ambassador for a Japanese skincare range, but SK-II has proven that beauty and humour don’t have to be mutually exclusive. We…

Can banking apps change our spending habits?
NatWest has launched a new digital banking service, Bó, which aims to help people spend less and save more. We explore how the brand was created – and what its…

DK strips it back to the bare minimum for its new visual identity
The brand overhaul was done by Angus Hyland and his team at the Pentagram London office, and according to the design studio is an attempt to reconnect with existing readers,…