Wooing the customer doesn’t end with a sale. You want to keep your customers coming back for more and sharing their positive experience with friends. Packaging is an integral part…
Year: 2019
A World of Typography: Creating Typefaces for Multiple Writing Systems
Industrious and ambitious type designers are creating fonts for not only their own cultures, but those in nearby countries—or ones thousands of miles away. Today we have access to thousands…
What Designers Want Copywriters to Know
Creative and branding expert Teressa Iezzi dissects the copywriter/designer relationship in her book The Idea Writers: Copywriting in a New Media and Marketing Era: “If storytelling is the essential…
Pierre Katz: Giving New Faces to Old Luxury Brands
Pierre Katz could be considered one of world’s greatest “facial” rejuvenators of luxury brands. But his tools are typography and elements of design rather than Botox or a scalpel. Katz,…