Given that gaming is now the world’s favourite form of entertainment, it’s hardly surprising that we’re seeing brands using the tools of gameplay as more than just a source of…
Month: October 2019
Canal+ unveils Netflix partnership with a trio of ads
Continuing their partnership of over 15 years, Canal+ has enlisted BETC for a triptych of ads unveiling a new streaming service that also offers the full Netflix catalogue. The Paris-based…
Is democracy always good for creativity?
It has become fashionable for agencies and studios to offer everyone a chance to share their views on projects – but does this make for better creative work? Our advertising…
Preparing for the nuclear war that never happened
Taras Young’s new book Nuclear War In The UK revisits a decades-long initiative to prepare the UK for nuclear war, which involved government organisations producing guides and warnings for the…