It’s Sheffield Theatres’ first rebrand in a decade, and needed to help the organisation re-establish its presence – which Cafeteria says was getting lost in the publicity around specific shows.…
Month: August 2019
How to write for chatbots
London agency Byte has created chatbots for the Barbican, adidas and Victoria Beckham. We talk to its Director of Technology Isabel Perry about creating engaging conversations and what the chatbots…
McDonald’s ads turn making breakfast into an art form
TBWAParis has pulled off the impressive feat of making processed food look beautiful in its campaign for McDonald’s all-day breakfast menu in France. The agency worked with 3D animator Matthieu…
Why going green has gone blue
As the world enters a new age of sustainable tech, branding for eco-friendly products has changed with the times. CR explores why classic greens have been traded for cooler tones…