had to dig up this older article that supports… http://www.adweek.com/agencyspy/stefan-sagmeister-to-creatives-no-fckhead-you-are-not-a-storyteller/70383
Year: 2017
Comment on Test your horror film knowledge with Dorothy’s A to Z by Chris Coulson
Did you ever announce a winner of this?
Comment on How the brand storytelling trend began – and whether it will ever end by Gray Gill
You’re absolutely right, Nick. Every single one of your generic examples is spot on.
Comment on 10: KFC (1950s) – It’s Finger Lickin’ Good by Skye Paice
Show me proof of that. Cuz i believe it was made up in the early90’s in a contest on the radio to find a new slogan and a woman named…