SK-II’s approach to beauty is anything but boring

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SK-II’s approach to beauty is anything but boring

James Corden isn’t the most obvious choice as brand ambassador for a Japanese skincare range, but SK-II has proven that beauty and humour don’t have to be mutually exclusive. We speak to CEO Sandeep Seth about the brand’s refreshingly playful ethos
The post SK-II’s approach to beauty is anything but boring appeared first on Creative Review.

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