The creative industries can feel bewildering for newcomers, who rely on the wisdom of more experienced practitioners to find their way. Here we explore how to support creatives who are…
Year: 2020
Predictions for a new decade: Ben Kay
To mark the start of the 2020s, we’ve asked a selection of our regular writers and columnists to offer up some predictions of what lies ahead for the creative industries.…
New army recruitment campaign focuses on confidence
As in previous versions of the campaign – including last year’s controversial Snowflake ads – the latest recruitment drive is aimed squarely at Gen-Z. It draws on stats that report…
VW waves goodbye to the Beetle with a sentimental new ad
The spot, titled The Last Mile, is created by ad agency Johannes Leonardo and set to a version of Let It Be by The Beatles sung by a children’s choir.…