According to the agency, the updated identity had to reference Hustle’s connections with the music world, and the “vibrant visual language” of funk. The music genre’s inclusive culture also resonated…
Month: January 2020
The Old Spice guy is back – and he’s brought his son along too
The Smell Like Your Own Man, Man ads are everything fans of Old Spice’s advertising can expect, featuring Isaiah Mustafa riding a dolphin, balancing on a log, and playing an…
SK-II’s approach to beauty is anything but boring
James Corden isn’t the most obvious choice as brand ambassador for a Japanese skincare range, but SK-II has proven that beauty and humour don’t have to be mutually exclusive. We…
Can banking apps change our spending habits?
NatWest has launched a new digital banking service, Bó, which aims to help people spend less and save more. We explore how the brand was created – and what its…